TV Shopping – Mirage

For our major end-of-first-year project in Multimedia and Internet Studies 🎥, we designed an innovative product along with its entire communication strategy.

From building the budget 💰 to creating advertising assets and producing a TV show 🎬, every aspect of the project was carefully thought through and presented as a complete written report.

To bring our campaign to life, we also shot and edited a TV shopping segment, staging the sale of our product in a dynamic and immersive way.